Sony Bravia KDL-40EX403 LCD TV

The Sony Bravia KDL-40EX403 is the latest entry-level 40 Inch LCD TV released in March 2010. As technology advances, so does the specification of the entry-level Sony Bravia TV. The design of the KDL40EX403 is classic Sony Bravia with a piano black finish and sharp corners. Sound and aesthetic have been improved with the addition of invisible speakers. These rear-mounted speakers give both better audio and a cleaner finish to the front of the TV.

The KDL-40EX403 is crammed full of features including Full HD 1080p, Bravia Engine 3, Live Colour, S Force Front Surround, Integrated Freeview, USB, HDMI and WiFi compatibility amongst others.

Full HD 1080p
Bravia Engine 3
S-Force Front Surround
Invisible Speakers
Integrated Freeview
HDMI and Wifi Compatible

Sony Bravia KDL-40EX403 Features

The Sony 40EX403 gives you an excellent picture, incorporating Full HD 1080p with True Cinema 24p so you can view movies at the cinema standard of 24 frames per second. The latest Bravia Engine 3 gives you the finest colour depth and clarity so far and each frame is digitally enhanced before you view it. The advanced noise reduction makes detailed images such as nature programmes and the grass on sports pitches even clearer.

The Sony KDL-40EX403 has some nice manual setting to help you maintain the best picture quality. Use the Live Colour settings or switch on Cinema mode if you are watching a movie.

The KDL-40EX403 doesn't suffer in the audio stakes either with the integration of the superb S-Force Front Surround. This enhancement means that you can experience full surround sound using just the speakers on your TV. This saves you money on costly surround sound extras.

Sony KDL-40EX403 Media Centre

The Sony EX400 may be a lower end range however it still has full home media centre capabilities. It is WiFi Ready meaning you simply plug in a USB adapter to connect to your home WiFi network. You can then connect to Bravia Internet Video where you can view full screen videos from top resources such as Youtube and Dailymotion.

The Sony KDL-40EX403 uses the latest DNLA technology to hook up to your laptop and stream media such as your music files, images and movie files. The USB input and 4 HDMI inputs for your games console, Blu-ray player, satellite and cable box there is no end to the functions on the KDL-40EX403.

The integrated Freeview tuner means you can plugin an aerial and watch normal digital terrestrial TV without an additional box. You can still watch television on these new super TVs these days!

Sony KDL-40EX403 Prices

Get a cheap KDL-40EX403 online from official stockists using our online price comparison service. We compare prices from top retailers and specialists like Sound & Vision, Dixons, Currys, Comet, Digital Direct, DirectTVs and many more.

A Note on Alternative Model Numbers

Some retailers list the KDL-40EX403 under slightly different model numbers. These are:

KDL-40EX403
KDL40EX403U
KDL40EX403
KDL-40EX403

These models are all the same. The U indicates the TV is for the UK market although it is not always shown by shops.